Bhool Chuk Maaf has tough competition at the Indian box office not only from Mission Impossible 8 but also from the surprisingly good performance of Final Destination.
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While Mission Impossible 8 despite its star power and franchise has faltered a bit—collecting around 40 crore net in its first three days and struggling to hold ground—Final Destination has emerged as a strong competitor.
The horror thriller has held steady, collecting around 27 crore net in six days and has good weekday holds which is impressive given the genre and the presence of a bigger Hollywood film.
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This complicates Bhool Chuk Maaf’s chances further. The film’s delayed release and legal issues had already killed the buzz and now it has to compete with two Hollywood films.
Mission Impossible 8’s mixed performance means it’s not the monster it could have been but Final Destination’s steady performance means Bhool Chuk Maaf has real competition from a film that appeals to a different but loyal set of audience.
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In this scenario Bhool Chuk Maaf’s chances of making an impact are slim. The genre, marketing disruptions and quick OTT release window puts it at disadvantage especially when Hollywood films are drawing crowds with big production values and established fanbase.
Ultimately Bhool Chuk Maaf’s struggle is a reflection of the growing challenge for mid budget Bollywood films to survive in a Hollywood dominated Indian theatrical market.
