Who would have thought a 2016 flop would come back to theatres in 2025 and actually pull in crowds? With zero promotions Sanam Teri Kasam is getting unexpected crowds.
According to reports the film has already sold over 67,000 tickets in advance proof of its cult status.
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Even as the film gets genuine demand reports are that fake bookings and bulk ticket buying is happening in some places. But why?
The lead actor is not a superstar, the heroine has no stake in this run and the producers have moved on. So is it ego, a marketing gimmick or an attempt to inflate the numbers?
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According to experts Sanam Teri Kasam earned 9.11 crore nett in India in 2016 and was a flop.
But the songs became huge hits and the film slowly built a cult following over the years. Now the audience has brought it back to theatres.
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The film is already winning over the audience but manipulated bookings are raising doubts.
Bollywood has seen fabricated numbers before but this time it wasn’t needed. The audience has spoken maybe the industry should just let real success shine
