International pop star Ed Sheeran recently revealed that he will be singing a Hindi track for Shah Rukh Khan’s upcoming film, widely speculated to be the SRK-Deepika starrer, KING.
While the collaboration is making headlines, the response among Indian fans hasn’t been very enthusiastic.
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The reason for this criticism? Ed’s limited appeal in India. Unlike homegrown stars whose voices are easier to resonate with the Indian masses, Ed Sheeran is followed by a relatively small section of urban listeners.
Contrastingly, SRK’s films are crafted for a pan-India audience despite any age, language, and regional barriers. When an SRK film drops, it’s meant for everyone, not just a niche crowd.
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Critiques are questioning the logic behind spending on a global star who, despite his talent, simply isn’t relevant to the Indian masses.
The internet is already abuzz with Ed’s recent collaboration with Arijit Singh on their viral hit ‘Sapphire.’ Some fans joke that Ed seems to be on a mission to secure a spot within the industry.
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Given his frequent visits to India and a string of collaborations with other local artists, the excitement around newer Ed Sheeran projects has died down.
Some social media users suggest that the decision to feature Ed Sheeran seems more like a marketing gimmick than a creative necessity.
If rumours come true fans will be questioning if this feature truly adds any value to the story, or is it just another attempt to cash in on big names at the expense of connecting with the pan-India masses?
