Aamir Khan’s Sitaare Zameen Par has stormed the box office with reported collections nearing Rs. 70 crores in just four days, surpassing his previous works and defying expectations in a challenging climate for Bollywood.
However, behind these impressive numbers, a storm of controversy brews over the authenticity of these figures raising questions about industry practices and the role of trade analysts.
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Komal Nahta, a prominent trade analyst, recently exposed corporate bookings and self-bookings in Akshay Kumar’s Sky Force, alleging that up to 60% of its reported collections were inflated.
Yet, when similar allegations surface regarding Sitaare Zameen Par with claims of heavy corporate bookings and sudden, unrealistic jumps in daily collections Nahta remains conspicuously silent.
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Critics and audiences alike are questioning why Nahta, who is quick to call out fake numbers for other films, is now supporting Sitaare Zameen Par despite visible discrepancies in theatre occupancy and collection trends.
Industry gadfly KRK has further stoked the fire, alleging that the film’s reported opening day collections are grossly exaggerated. He claims that actual collections were far lower, and that the reported surge from Rs. 10 crores to Rs. 27 crores in a single weekend is implausible without manipulation.
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Meanwhile, Nahta’s reluctance to address these concerns openly, and his combative responses to critics on social media, only deepen suspicions. The double standards in reporting and the lack of transparency erode public trust.
While Sitaare Zameen Par enjoys positive word-of-mouth and strong reviews, the shadow of inflated collections looms large, threatening to undermine its genuine achievements. The industry must confront these practices head-on, or risk losing credibility with its audience.
