Emergency Azaad

Cinema Lovers Day, on 17th January 2025, promises to be a thrilling day in Bollywood for movie fans all over India.

On this day, multiplexes have announced ticket tickets priced at Rs. 99 only, a huge discount in a bid to increase viewership and box-office collections in theatres. This move is likely to benefit new Hindi releases like Emergency and Azaad.

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The movie Emergency, directed by and starring Kangana Ranaut as former Prime Minister Indira Gandhi, has faced delays that may have dampened its initial buzz.

However, the political drama may attract viewers in search of great stories. It features some known actors like Anupam Kher and Milind Soman, which may attract audiences despite concerns about the perceived propaganda elements of the film.

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With Aazaad, one will see a first-time performer Aaman Devgan and Rasha Thadani and in the film with Ajay Devgn playing an important role.

Filmmaker Abhishek Kapoor gets a shot to direct a film that will once again attempt to capture the emotional form of India’s freedom struggle. After impressive films like Kai Po Che, Rock On, and Kedarnath, we have to see what he has got to deliver in Azaad.

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Both films, however, have tough challenges on their hands, with trade analysts predicting both of them t be potential box office disasters as they release now.

While featuring an established star in Ajay Devgn in Azaad, the film still failed to garner excitement among fans as promotional content from new-comers Aaman Devgan and Rasha Thadani have been boring and lacked appeal.

Emergency, due to its multiple delays, lost momentum and also many perceive the film as propaganda and audience interest remains dimmed.

Cinema Lovers Day presents an opportunity to audiences to view cinema at one-fifth the normal cost.




We have to see if this offer of Rs 99 ticket would boost the collections of these two films with more footfalls.