It has become increasingly common for big hero films with big production values to ultimately go for pan Indian release in order to gain revenues from additional sources.
In this context, we are hearing that as many as three pan Indian films are lining up for release in a span of two days.
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The three said films are Hari Hara Veera Mallu, Empuraan(Lucifer sequel) and Sikandar(Salman Khan and Rashmika Mandanna film). They’re from Telugu, Malayalam and Hindi languages respectively, as is known.
Empuraan is up for release on 27 March while HHVM is tentatively scheduled for March 28. We have Sikandar on March 28 as well.
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Of the mentioned films, only HHVM is with the tentative plan. The makers are confidently claiming March 28 as the release date but the shooting is yet to be completed. If things are done on time, we could perhaps expect a positive reinforcement.
Coming to Empuraan which is the sequel of Lucifer, it is a big deal in Malayalam due to the sequel advantage. But outside Malayalam, the prospects are limited for now. But if the word of mouth is good, we can expect the Telugu audience to lap it up.
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Sikandar is a Hindi biggie with Salman Khan in the lead role and it is directed by Murugadoss. Being a commercial potboiler, it has decent prospects.
As of now, there isn’t too much going into these three pan Indian films which are arriving in a span of a couple of days. An intense promotional campaign is needed to generate any sort of momentum ahead of the release.
Of these three films, only Empuraan has affirmatively started with the promotional campaign while the rest are very tentative.
