In the last few months, action films have seen a rising trend among audiences.
The fighting, the violence, the rugged, tough exterior all seem to be resonating well with viewers.
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However, many fans have taken to social media to point out a recurring pattern. The male leads in these films, such as Pushpa 2, Salaar: Part 1 – Ceasefire, Vikram, or KGF, often sport a rough look, with unkempt beards and gruff hair.
These fans note that while stars like Allu Arjun, Prabhas, Kamal Haasan or Yash are undeniably good-looking, they seem to have stopped catering to the female audience.
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With their intense “alpha male” personas, these actors appear to be focusing solely on projecting toughness and dominance, alienating a portion of the audience in the process.
While some argue that this rawness is essential to the characters, the concern goes beyond just appearances.
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In many of these films, female leads are reduced to secondary roles, with little to no voice. They exist mainly to follow the hero’s lead, often lacking agency or depth.
This becomes problematic not just on screen, but in the way it influences real life.
Men begin chasing these exaggerated alpha male personas, reinforcing toxic masculinity and the outdated belief that a “real man” must behave a certain macho way.
This mindset is harmful to society on a larger scale.
Sure, some films require such looks to portray gritty characters authentically but turning it into a trend only strengthens the belief that this is how men are supposed to be.
