Recently, several South Indian films, such as Dasara, Saripodhaa Sanivaaram, Indian 2, Thangalaan, Ponniyin Selvan, and Tiger Nageswara Rao, have made pan-India attempts.
However, all of these films made zero impact in the Hindi market, despite Ravi Teja attending Hindi shows to promote his film and Nani making several trips between Mumbai from Hyderabad.
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NTR’s latest Devara was released with low expectations in Hindi. The lack of promotions and awareness, along with songs and trailers that didn’t impress Hindi audiences, set the stage for a disappointing response.
Surprisingly, Devara managed to collect ₹7.5 crores on its opening day, surpassing the openings of some Akshay Kumar, Salman Khan, and Ajay Devgn films.
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Despite poor promotions in Hindi, Devara’s collections have surpassed the lifetime earnings of numerous Bollywood and Telugu films in the Hindi market.
Here’s a breakdown of Devara’s Hindi collections:
– Day 1 ₹7.5 crores
– Day 2 ₹8.75 crores
– Day 3 ₹10.75 crores
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These figures are commendable, and the film needs to maintain this momentum throughout its first week.
With a national holiday on October 2 for Gandhi Jayanti, Devara has a significant opportunity to attract more viewers and increase its earnings.
The situation on Monday was critical, as advance bookings showed a big drop. However, spot bookings for evening and night shows, particularly in mass areas, remained strong.
Today’s expected collections are projected to be between ₹3.5 to ₹4 crores which is quite decent.
NTR has emerged as the third biggest pan-India star after Prabhas and Allu Arjun from the Telugu industry. He has passed the Devara pan-India test with flying colors, undoubtedly.