NTR’s Devara concluded its first weekend, and considering the massive opening the film had in Telugu states and overseas, as well as the organic pickup in Hindi despite poor promotions, we can say that NTR has passed a crucial step in his pan-India journey.
So far, Prabhas is the only established pan-India star from the Telugu industry who can excite both Telugu and Hindi audiences. However, looking at Devara’s collections—especially the numbers coming from mass belts like CI, CP, Odisha, Rajasthan, and Gujarat, as reported by Bollywood media—and the steady growth, it seems NTR is set to achieve pan-India fame after Prabhas.
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According to the most reputed tracker, Box Office India:
*”Devara (Hindi) has performed well in its first weekend, grossing 26.50 crore nett. Markets like Odisha, Bihar, and CPCI Rajasthan have done particularly well, with Odisha recording the third-best weekend of the year after Kalki 2898 AD and Stree 2.
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Devara could have performed better in the Mumbai circuit, as the weekend collections were around 7.75-8 crore nett. Dubbed films from the South typically have better ratios, but in Maharashtra and Gujarat, there are two Marathi films doing well, which may have affected Devara’s performance in Maharashtra. The film should do well in mass circuits over the next few days due to the holiday period, with good collections expected on Tuesday and Wednesday.”*
Additionally, for NTR’s next two films, he doesn’t have to worry too much, as War 2 with Hrithik Roshan will ride on franchise brand hype. This film will take NTR to the roots of Hindi markets, reaching from metros to B and C centers.
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Moreover, Prashanth Neel’s film with NTR will carry both director and hero hype, as he is already an established pan-India director.
In a way, when we look back, Devara will be seen as a successful project for NTR in his pan-India journey. The follow-up projects, like War 2 and the #NTRNeel projects, are a perfect lineup following Devara, and he should thank himself for signing these three films in the order they are being released.
