Kalki 2898 AD Bujji Promotions

Kalki 2898 AD, directed by the talented Nag Ashwin and produced by the renowned Vyjayanthi Movies, is one of the most anticipated films in recent memory. Everyone is curious to know what exactly Nag Ashwin has cooked this time.

The buzz around this project stems not only from its massive scale and budget but also from its spectacular star cast, which has everyone eagerly awaiting its release.

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Recently, the film’s anime segment, Bujji & Bhairava, was unveiled to introduce audiences to the world of Kalki 2898 AD. This segment received a decent response and effectively familiarized viewers with the film’s setting. However, the extent of its impact and penetration in the general public remains to be seen.

Surprisingly, the entire promotional strategy for Kalki 2898 AD has been focused almost exclusively on Bujji, the character portrayed by the robocar in the film. The makers haven’t released any songs or other promotional material.

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Despite featuring stalwarts like Prabhas, Amitabh Bachchan, Deepika Padukone, Kamal Haasan, and Disha Patani, the marketing efforts have been only Bujji-centric.

The makers have invested a bomb in creating Bujji and, understandably, they are promoting it in a big way. But how effective will be this unique approach is the biggest question.

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A lot depends on the film’s trailer going to be released in a few days. Although the current hype for Kalki 2898 AD isn’t as high as expected, there is optimism that the trailer will be explosive, sparking widespread excitement among both fans and the general audience.

A parallel can be drawn with the film Animal, which experienced a substantial increase in hype following the release of its trailer, leading to a massive opening day collection of over Rs. 50 crores. A similar outcome is hoped for with Kalki 2898 AD’s trailer.




As the release date approaches, there is a collective hope that Kalki 2898 AD will emerge as another proud achievement for Telugu cinema, showcasing its capability to produce groundbreaking and globally appealing films.