Nandamuri Kalyan Ram’s Arjun Son Of Vyjayanthi is one commercial film where the hero and the entire team banked heavily on the last 20 minutes, claiming it had a shocking climax that would haunt the audience and be remembered for a long time.
These were the kind of statements made by the hero and the director during the film’s promotions.
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Kalyan Ram’s brother, Jr. NTR — who usually promotes his brother’s films — also hyped up the climax, stating that he had already watched the film and that it would shock everyone with its emotional intensity and impact on the audience.
After NTR’s endorsement, the climax generated some buzz on social media, and the film grabbed the attention as well.
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But now that the film is out, its fate is clear.
Looking back, the way NTR hyped the climax of Arjun Son Of Vyjayanthi is not much different from how he hyped the climax of his own film Devara.
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In both cases, NTR made huge claims that ultimately failed to align with audience expectations. This raises questions about his judgment when it comes to evaluating a film’s final act.
To be fair, star heroes praising a film or its climax — especially when family or business interests are involved — is nothing new.
Often, regardless of what they really feel, they have little choice but to promote the film. But NTR needs to realize that times have changed. In today’s social media era, audiences are linking these promotional statements to the credibility of the actor.
When an actor hypes a film and it fails to deliver, even loyal fans begin to question their judgment.
A good example of this shift is Nani — his words carry weight because the expectations he sets are usually met, which builds his credibility. On the flip side, look at the damage Vijay Deverakonda faced with Liger — the grand promises he made ultimately hurt his reputation when the film failed.
Now, NTR has done this twice in a row — dramatically raising expectations around the climaxes of two films, only for the actual content to fall far short.
And in both instances, he had watched the films and personally endorsed the climaxes before release, which makes it even more surprising.
In earlier times, this kind of promotional overstatement wasn’t a big deal — it was considered just part of the business. But today’s audience is smarter and more critical, and they’re starting to treat these statements as part of an actor’s personal brand. That does have a long-term impact.
It’s better for NTR to recognize this shift and take the feedback constructively. Otherwise, in the future, when he speaks highly about a film, people might no longer believe it — simply because audiences now take stars and their words far more seriously.
