Congress BJP

As the Narendra Modi-led National Democratic Alliance (NDA) government faces a delicate majority, an intense advertising showdown is on the horizon. INDIA alliance led by Congress has made a solid comeback in these elections which has turned things interesting.

The resurgence of the INDIA alliance has set the stage for intense advertising battles. This competition between NDA and INDIA leading up to the next general elections is expected to significantly benefit media outlets.

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With the BJP falling short of the majority mark this time, alliances become crucial, and state elections in Maharashtra, Jharkhand, Haryana, and Delhi will be pivotal battlegrounds.

Both alliances will vie for these states to bolster their power, impacting not only state governments but also the Rajya Sabha.

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Traditionally, the Union and State governments, along with political parties, are major advertisers in news media across TV, Print, and Digital platforms.

Over the past few years, there’s been a shift towards digital advertising, with BJP and Congress notably spending substantial amounts on platforms like Google during the recent general elections.

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Media experts anticipate increased ad spending once the government and opposition finalize their strategies.

The surge in political ad spending is expected to boost revenues for news media, particularly TV and Print, which have faced challenges in recent years, although digital platforms continue to grow rapidly.

A report indicates India’s advertising revenue may surpass Rs 1.55 lakh crore in 2024, with a significant portion allocated to digital advertising.