The latest Telugu release COURT: State vs. a Nobody produced by Nani despite being a small film, it is making a big impact in theaters. The film had a very safe theatrical release, as Netflix had already covered most of the production costs by acquiring its OTT streaming rights and TV partners.
Until its release, many viewed COURT as an OTT film, as audiences today pre-decide whether to watch a film in theaters or wait for its digital release. There were doubts about COURT as well, but the film has surprised everyone by drawing audiences to theaters, both in the Telugu states and in North America.
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As for its OTT partner Netflix this marks the platform’s third major Tollywood successful grab in recent times.
Recently, Lucky Bhaskar and Daaku Maharaaj performed exceptionally well, trending in Netflix’s global non-English Top 10 for several weeks.
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COURT is the kind of small, content-driven film that audiences typically prefer to watch on OTT, breaking language barriers.
When it comes to content and concept-oriented films, names don’t matter to OTT audiences. That’s why we see films from different languages being watched and appreciated across India. A film like Court, which is a courtroom drama exploring the complexities of POCSO laws, is bound to gain good attention on Netflix.
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Also, no matter how well it performs in theaters, the majority will still watch it on streaming. When COURT lands on Netflix, it is expected to make a significant impact, especially given the platform’s global reach.
The film’s legal backdrop—a genre popular among home-viewing audiences—will likely attract viewers across different languages.
With this small film, in which Netflix invested relatively little, the platform is poised to score its third major Tollywood hit.
