How often do we see a show start decently and then blow up later?Dabba Cartel, Netflix’s latest crime drama, did just that.
After a good start it shocked everyone with a massive 55% jump in viewership in Week 2. What’s behind this sudden surge?
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In week 1 it got 1.8 million views decent but not great.Then in week 2 it jumped to 2.8 million and now has 4.6 million views.
This sudden climb also pushed it to 6th in Netflix’s global non-English ranking. Is this just a fluke or is something bigger at play?
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Several reasons could be behind this wave: The Cast: Shabana Azmi, Jyotika and others are brilliant.
The Story: Housewives running a drug cartel disguised as a tiffin service? Interesting.
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Word of Mouth & Netflix’s Algorithm: More people are watching so it’s getting pushed higher in recommendations.
Does this mean slow burn success is possible in the streaming world? Unlike big budget instant hits Dabba Cartel is winning on content and audience trust.
Also Ritesh Sidhwani, the producer is hinting at season 2 so will Netflix make it official?
Dabba Cartel is a perfect example of how good content rises to the top. With momentum on its side the big question is will it keep growing or was this just a one time boost? Either way its a win for crime dramas on OTT!
