A Kannada movie titled ‘Mithya’ is now streaming on Amazon Prime Video and there are no posts to be found on social media from the platform regarding the movie.
It might seem very surprising but Prime is putting no efforts to promote the movie at all. On the other hand, the studio that the film comes from is posting many promo videos, and people are even replying that this promotion won’t do much if Prime does not post anything.
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Prime Video posts a lot of photos comparing different stars that start online fan wars, but when it comes to promoting a film with good critical acclaim, they are surprisingly silent.
People have accused big OTT platforms for ignoring Kannada content before and it is nothing new. But when Prime Video is alreading streaming the movie it can very well make one or two posts regarding it.
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‘Mithya’ is not a typical entertainer or commercial film so the platform is going easier on it. But if Prime Video promotes and celebrates good films that do not have mass appeal it will be a great step towards diversifying the audience and films like Mithya will reach more audiences than now.
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