Amazon Prime Video is rolling their controversial 6 min ad per hour plan from yesterday and it seems like audiences are not okay with it.
All users on the standard plan are being subjected to up to six minutes of ads per hour while streaming shows or movies. And as expected, the audience reaction has been nothing short of brutal.
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The disappointment of the viewers can be seen on social media as they are saying that, basically now they are paying for the subscriptions to watch ads.
The outrage has particularly intensified because this update wasn’t opt-in, if the users want an ad-free experience now, they must pay some more to the additional ₹699 annually on top of their existing subscription, only to have ad free content, no better content.
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The frustration level of the audience is skyrocketing in such a manner that some people are openly saying that it’s time to start browsing torrent once again.
The OTT platforms that once urged viewers to stop piracy by promising quality content are now so focused on monetization that their recent plan changes are driving audiences back toward piracy, many users say on social media.
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With JioHotstar facing backlash for their severe ads Prime Video’s this step looks more like a wrong turn.
