Users are frustrated with the ads on SonyLIV and they are also leaving some of their favourite shows unwatched because of this.
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People have complained that the advertisement policy of the platform is very annoying and every time an episode is forwarded, the same ad is shown over and over again. It reminds them of TV and makes OTT streaming seem worthless.
Users took it to social media to say how the platform is valuing ad revenue more than the customer experience and it is not very commendable.
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There is an ad every few minutes and it completely hampers the OTT experience. Shows like Shark Tank and Masterchef India have a huge following but they two are punctured with the same annoying advertisements.
A user has commented that he had to stop watching Shark Tank, which used to be his favourite shows because of the ads. If it continues to go on like this, SonyLIV Will not be left with a large number of subscribers.
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People pay for OTT platforms because they want an uninterrupted experience. This is the reason that frustrated fans requested Netflix to take WWE up from SonyLIV and it happened eventually. Other platforms should learn it from Netflix how to give a smooth and friendly experience to users.
