Low Buzz, Big OTT Money: Akshay’s Silent Masterstroke

Akshay Kumar and Saif Ali Khan’s Haiwaan did not generate strong buzz when it was first announced. The limited excitement was mainly because the film is a remake of the Malayalam film Oppam. Initial reactions remained cautious among trade circles.

Over time, curiosity has slowly grown around the project. Many viewers are now interested in seeing the on screen reunion of Akshay Kumar and Saif Ali Khan. Their pairing is being seen as a key attraction.

In a major update, Haiwaan has reportedly sold its satellite, digital and music rights to Sony Networks for around 80 crores. With this deal, the makers may have recovered nearly 70 percent of the overall budget before theatrical release.

Despite the strong pre release business, theatre footfalls remain uncertain. Some audiences may hesitate due to the remake factor. However, positive word of mouth, especially around the performances of the two veterans, could improve prospects.

Industry observers believe such pre business figures can influence audience perception. Strong non theatrical revenue often builds confidence around a project. If backed by solid planning and impactful performances, Haiwaan could still surprise at the box office.

Ultimately, the film’s fate will depend on execution. The on screen chemistry and portrayal by Akshay Kumar and Saif Ali Khan will play a crucial role. A compelling presentation could elevate a film that appears risky on paper.