Karan Johar has decided not to hold pre-release screenings for its upcoming films. Instead of allowing critics to watch the films early, they will hold press screenings on the morning of the release day.
The studio believes that this change will help maintain the excitement and joy of watching movies.
Pre-release screenings have been a common practice in the Hindi film industry, giving critics the chance to review films before they hit theaters.
However, these early reviews can sometimes bring negative attention, which may dampen audience enthusiasm and impact box office performance.
By skipping these screenings, Dharma Productions aims to control the conversation around their films and avoid any early bad press.
Another concern with pre-release screenings is the risk of spoilers leaking out. Critics’ discussions and social media chatter can spoil key plot points for audiences.
By holding off on screenings until release day, filmmakers hope to provide viewers with a fresh experience free from preconceived notions based on critics’ opinions.
Additionally, in today’s world, audience reactions can matter more than critic reviews. Positive word-of-mouth can significantly boost ticket sales. By avoiding pre-release screenings, filmmakers can focus on genuine audience feedback, which can create more buzz around the film.
Overall, while there are benefits to pre-release screenings, skipping them may help studios protect their films from early negativity and ensure a more enjoyable experience for audiences.
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