Aishwarya Lost the Face of a Beauty Brand?

Endorsements go only as far as the popularity of the actor or actress involved. And seeing the newly rising fame of actress Priyanka Chopra, a well known international beauty brand has decided to have PeeCee replace Aishwarya Rai Bachchan as its ambassador.

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Aishwarya Rai Bachchan has been am ambassador for this brand for years now. However loyalty doen’t count for much in this business and soon she will be replaced as the face of this hair care brand. Sources tell us that the brand had been looking for a younger and yet equally popular actress for their business and Priyanka Chopra absolutely fit the bill.

Priyanka has recently increased her remuneration in the face of her growing international popularity but it seems that the brand is ready to meet her demands. However official confirmation regarding this is still awaited.