Maddock Films is facing massive backlash after pulling off a last-minute stunt — cancelling Bhool Chuk Maaf just a day before release. Their excuse? “National security concerns” following the Pahalgam terror attack. The truth? Pathetic advance bookings and zero public interest.
PVR-INOX didn’t take it lying down. The multiplex giant hit Maddock with a lawsuit of 60 crores, citing breach of agreement, revenue loss, and broken trust.
Shows were locked, marketing was in full swing, and screens were booked — only for Maddock to bail at the last minute.
This wasn’t patriotism. This was panic. Instead of owning a flop, Maddock hid behind a tragedy and quietly dumped the film on Amazon Prime.
But that escape plan just hit a wall.
In a major twist, the Bombay High Court has now barred Maddock from releasing the film on OTT, siding with PVR-INOX. The verdict: you can’t walk away from contracts and hide online when money and commitments are at stake.
The film industry is watching — and slamming Maddock for cowardice and manipulation. From being a banner of bold cinema, Maddock is now facing a serious credibility crisis.
Bhool Chuk Maaf wasn’t the real mistake. Running from it was.
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