Wrong Timing? Dhurandhar 2 Hype Washes Out Salman?

Salman Khan’s film Maatrubhumi has been one of the most anticipated projects among fans. The buzz largely comes from Salman Khan’s presence, along with the way the film is being positioned and marketed to the audience.

The film was earlier titled The Battle of Galwan before being renamed Maatrubhumi. A few songs have already been released, but many received criticism for music and performances. Some fans also felt Salman Khan’s lip sync did not match properly.

Recently, a new song titled Chand Dekh Lena was released nearly a month before the film’s release. However, it also faced similar criticism from viewers, who were not impressed with the overall presentation.

Apart from the content, fans are questioning the timing of the release. The song was launched on March 18 night, coinciding with the eve of Dhurandhar: The Revenge, when its paid previews had already started.

Dhurandhar has been dominating discussions across platforms due to its high anticipation. As a result, the new song from Maatrubhumi went largely unnoticed, generating very little buzz among the audience.

Some fans believe Salman Khan relies more on his stardom than aggressive marketing. While this may work at times, many feel the current strategy has not helped the film gain attention.

There has also been criticism of the production house SVF for the timing decision. Fans questioned why a song would be released during such a major competing release, reducing its visibility despite being a decent track.

The film had already lost some momentum after its title change. With the current marketing approach, uncertainty around its performance is increasing among fans and trade watchers.

Matrubhumi is scheduled to release on April 17. Fans are now waiting to see if the makers will improve promotions or continue with the same strategy.