Slap on Bollywood: No Need for Stars & Promotions

The thrilling love story of Sanam Teri Kasam has taken the box office by storm with its re-release and the numbers are certainly on the rise.

The film has shown that no matter how long it takes, fresh and original content will always have an audience and eventually will set the box office on fire.

Harshvardhan Rane’s social media appeal for the film was the only promotion the re-release had and despite that, the film has performed excellently at the box office.

By earning over 9 crores at the box office in two days after its re-release, the film has already beaten its lifetime collection of 8 crores back when it was released in 2016.

Without any promotional campaigns, it is difficult to have a strong response from the audiences, so what is attracting the viewers to watch the re-released film?

Well, the soundtrack of the film composed by Himesh Reshammiya might be one of the key highlights of the film’s success.

People rated the film as a cult masterpiece years after its release in 2016. As it is geared for another run at the theatres, moviegoers are loving to watch the spectacle unfold on the big screen.

What Sanam Teri Kasam proves is that a good film never requires countless promotional campaigns and huge stars for its success.

With a good and entertaining plot along with a chartbuster music album, a film can easily find its audience without being forced to them with excessive paid promotions and tactics.

As the film continues to bolster the box office and aims to become the biggest re-release of all time, only time will tell how the film will perform in its first week of re-release.