Sikandar, Salman Khan’s big release of 2025, hits theatres tomorrow, but the hype surrounding it is far from what a megastar’s film should generate.
The promotion for the film has been slow from the start.
A lackluster teaser, forgettable songs, a trailer that failed to create buzz, a trailer launch event, and a promotional interview featuring Aamir Khan, Salman Khan, and A.R. Murugadoss- they tried it all.
Yet, none of it generated the kind of excitement one would expect from a Salman Khan film.
Even the makers and the cast seem disengaged from promoting it.
Surprisingly, the only person actively hyping the film is Santhosh Narayanan, the composer behind its background score.
He has been sharing videos of himself vibing to the music and enjoying it, which has caught fans’ attention.
Fans have pointed out that he seems to be the only one promoting the film, while everyone else, including the lead actors, has remained unusually quiet, even with the release just a day away.
While the background score sounds promising in Santhosh’s videos, it remains to be seen whether it fits seamlessly into the narrative that Salman Khan and the makers aim to build in Sikandar.
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