Sitaare Zameen Par started strong at the box office. It earned ₹10.7 crore on Friday, surged to ₹20.2 crore on Saturday, and reached ₹27.25 crore on Sunday. However, the film saw a sharp drop to around ₹8.5 crore on Monday, ending Day 4 with domestic net collections of approximately ₹66.65 crore.
While many are celebrating the fact that the film crossed the ₹100 crore mark in just four days, experts are concerned about the sudden drop in weekday collections.
A major issue lies in how the film was released.
PVR Inox Pictures, the company responsible for distributing the film, suddenly decided to limit the number of theatres showing it just days before release.
Around 700–800 single-screen theatres had prepared to screen the movie. They had created ads and promotional materials, but were told at the last minute that they wouldn’t receive the film.
This upset many theatre owners. They felt betrayed because they had already made arrangements, and some even called it unfair.
Now that the movie performed well over the first weekend, many theatres want to screen it in the second week as well. But PVR Inox is still making things difficult.
They’re asking theatres to accept the same strict conditions as Week 1, including higher charges. They’re also demanding that theatres guarantee payment for digital costs, even if the film doesn’t perform well at their venues.
Many theatre owners say this is unreasonable.
This entire situation has reignited a larger debate in the film industry:
Should big distributors have so much control? Is it fair to treat late-joining theatres as if they were part of the initial release?
People warn that if this continues, it could harm relationships and erode trust within the industry. The way PVR Inox handles the situation now could influence how future films are released.
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