Taapsee Pannu recently released her film Assi in theatres. The movie continues her trend of choosing stories that carry a strong social message.
Before the Covid pandemic, films like Pink and Thappad performed well at the box office. They also created strong social discussions and received critical appreciation.
These films highlighted issues related to women in society. They also presented alternative viewpoints that resonated with many viewers.
However, audience expectations have changed in the post Covid theatre environment. Viewers now look for a larger than life cinematic experience when they visit theatres.
With the growth of OTT platforms, many people prefer watching serious or issue based films at home. The big screen audience now often expects spectacle driven entertainment.
Trends such as nationalism themed stories, action heavy films, and idealistic romances are currently drawing more crowds.
Against this backdrop, Assi has struggled at the box office. The courtroom drama has reportedly collected less than Rs 5 crore, with earnings around Rs 2.3 crore so far.
Industry experts believe the shift in audience preference is a key factor. They suggest that films led by Taapsee Pannu may need a different approach in the current market.
The actress has also appeared in films such as Dunki and Khel Khel Mein, although her roles in those projects were not the central focus.
As the industry evolves, many fans are curious to see how Taapsee Pannu will adapt her film choices.
Whether she changes her strategy or continues with socially driven stories remains to be seen in the coming years.
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