The New Indian Anthemic Buzz Word

You don’t often get a buzz word or phrase that catches the imagination of the entire nation. They rarely happen like “All is Well” from 3 Idiots and although not a dialogue from the movie, rather a question, “Why Kattaappa killed Baahubali?”

Similar to them is the new buzz which has been used from politician to sportsmen to the entrepreneurs, “How’s the Josh?” Everyone these days is using this phrase from the movie Uri – The Surgical Strike and those who have seen the movie have a reply in “Very High Sir”. In a way, it’s like talking about the impact of the film, very damn high.

The movie is performing beyond expectations and South which was slow initially is picking up hugely with an increase in prints in the fourth and fifth weeks. The film is breaking some of the unthinkable Baahubali 2 day records. It’s the most unexpected and unbelievable performance of a movie in a very very long time.