Influencers Brutally Exposed: Rubbish is Winning?

Director Vidhu Vinod Chopra, who made the film 12th Fail, startled many when he openly criticised social media influencers during a masterclass. You hear him speak without filters, questioning what truly passes as talent today and why noisy online trends often overpower genuine creative work.

The moment came at the 2025 International Film Festival of India during a session titled “Unscripted – Art and Emotion of Filmmaking.” You see an audience member ask about camera angles, but Chopra shifts the focus to a wider problem that affects every creative person today.

He told you that work should follow vision, not trends. According to him, social media has turned creativity into a race. You now watch thoughtful content get ignored while weak material pulls in lakhs of likes.

Chopra explained that when strong work receives low engagement, creators start doubting themselves. But when rubbish earns attention, people begin believing poor content is good work. You see how this pattern shapes what people choose to create next.

He questioned whether excellence still matters online. You heard him say influencers rarely understand art or carry original thoughts. Many simply pose, chase attention, and later get brand deals that inflate their ego without offering anything of real value.

Chopra then challenged you to decide what you seek online. Do you want quick validation or work that feeds your mind and heart. His words asked you to choose depth over noise and purpose over praise.

The clip spread fast across social media. You watched many viewers agree with him. Some even said this problem exists in Hindi cinema too, where average films get applause while strong performances often pass without notice.

Many now believe social media rewards mediocrity. You see talent pushed to the side while numbers rule decisions. For many viewers, Chopra simply said what people already feel but rarely state aloud.