90% Close: Dil Raju’s Editing Room Judgement

Dil Raju has seen both successes and failures when he was a distributor and those experiences helped him when he is producing films. He is known for his editing room judgement and 90% of his editing room judgements proved to be right.

[m9ad]

Speaking in a recent interview, Dil Raju revealed how he knew that he was going to face losses with Prabhas’ ‘Munna’. Before the release, when he watched the movie, he understood that it was going to be a flop. Immediately, he called the distributors and cautioned them about the failure and asked to be prepared for it.

The same thing happened for Mani Ratnam’s ‘Cheliyaa‘. Inspired by the success of ‘Ok Bangaram’, Dil Raju took a wrong step and bought ‘Cheliyaa’. When he watched the movie prior to the release, he knew it will tank big time.

He says that he doesn’t chase the money but chases the success percentage so that he is planted in the industry. Money comes and goes but it is important to be in the industry with a good success percentage. He is said to be the one who had cracked the success mantra.