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Hopes on Rajamouli and Aamir!

Aamir and Rajamouli have their own style and strategies in their own capacity. When they have the guts to reveal the story or hold special screenings of their movies even before release, it must be a part of their strategies which translates into their confidence.

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Now, Siddharth has taken a leaf from each of the above celebs and promoting his upcoming movie. He wants to do both; reveal the story like Rajamouli did for ‘Eega’ and also hold a special screening of his film ‘Gruham’ to a select group of 200 audiences picked up randomly and take their feedback, before the theatrical release following the lines of Aamir Khan’s move for his film ‘Rang De Basanti’.

As Siddharth’s movie belongs to the out-and-out horror genre, one can clearly say that it appeals to only a limited section of audiences. Will the above strategies work for this genre?It’s like a comeback movie for Siddharth in Tollywood and let’s hope that this talented actor finds success, once again.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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