
Goldmines Telefilms is not in favor of releasing the movie in theaters now. They have imposed a condition for Mythri Movie Makers to take care of Release Expenses up North and then share the majority of the theatrical revenue to them. After several rounds of talks, the makers have budged and agreed to all conditions.
Allu Arjun believes Pushpa is his best bet to become a Pan-India Superstar and pushed the makers to go for the deal. Even though the makers are apprehensive about the terms, with Allu Arjun staying so strong, they have no other way. That will ensure Mythri to have a higher risk and low returns if the movie works there.
He is also planning to aggressively promote the film in the North. Meanwhile, Pushpa is announced for December 17th release but there are reports that the movie may get postponed by a week but nothing has been confirmed yet.
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