Allu Arjun to brand Joy Allukas

Allu Arjun, in a new business move, has very recently joined the ranks of stylish stars of Tollywood who are known to endorse jewellery brands. This special list include actors like Nagarjuna, Mahesh Babu and NTR Jr.

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Allu Arjun who is planning to head to New Zealand very shortly to start the filming for his new film Iddarammayilatho opposite Amala Paul and Catherine has been signed on as a brand ambassador of a Kerala-based jewellery store. He will also be the face of the brand in AP and in this context, has just finished an exclusive photo shoot for the commercials a few days ago.

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