
Corona changed the dynamics of the film business but Agent rights have been sold much before. The hype around the film right now means very little for the producer now. Normally we expect Producers to take light of the project in such a scenario and save further monies but Sunkara is going exactly opposite.
There is no compromise in the film promotions and he has been the center of focus in the last few days. The producer has worked tirelessly along with the director in the last few days to ready the content.
And then, there is this Hungama on social media. He has been very active on Twitter updating the fans about special shows, bookings, etc. We have also seen him conduct an Ask session and induced positivity in fans.
No Producer in recent memory is so active on social media and is approachable to fans. They are given a feeling they got a producer who is determined to give a hit and at the same time understanding of the fans.
When he talks, there is a feeling he is so fond of Akhil and determined to give him a hit.
The producer has been the same way previously when he made films with Mahesh Babu as well. Industry needs more of such producers.
No wonder Akhil spoke so high about him in the interview with Agent.
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