Big Mistake Avoided by OTTs, Tillu Square!

When DJ Tillu was released, there was hype, but not huge; whatever was there was mainly because of the chartbuster DJ Tillu song.

Once DJ Tillu became a hit, Aha Video grabbed the OTT rights as it was a relatively small film, and there wasn’t much competition from big players.

However, when it comes to Tillu Square, a few big OTT players were already ahead in the game, but in the end, Netflix snatched the sequel’s OTT rights.

Given the positive talk and craze for Tillu character, Netflix hit the jackpot, as films like DJ Tillu or Tillu Square will likely have repeat viewership for a long time.

Even the first part, DJ Tillu’s first half, generated repeated views for Aha Video, according to sources.