#CelebrateCinema: Your Entertainer Needs You Now More Than Ever

Solo Brathuke So Better is the first big film releasing after the Pandemic. The team is braving the uncertainty prevailing due to the pandemic and releasing the film with 50% occupancy in both the Telugu States. The overseas release is almost null while the other states’ release is also severely affected.

The team has decided to take the risk of braving all the adverse conditions. The reception for the film at the box office will decide the immediate future of Telugu Cinema. A handful of films are releasing for Sankranthi but the uncertainty lingers over those films and also the films which are ready to release.

Several theaters and the people depending on the film trade are undergoing severe stress for several months. Cinema is the cheapest form of entertainment for the Telugu audience. Its very existence is in trouble now. A good response to this film will help the positivity spread in the film industry in a big way.

OTT is round the corner to engulf the industry. A backstep here will make it happen as the OTT giants will fish in troubled waters to bag films at dirt cheap prices. That will finish several producers once for all and close down many more theaters. Film lovers and the industry well-wishers should come forward and encourage the film in theaters to give it a good opening. Only then, the industry will survive.