The PR Behind Theatre Madness Exposed!

Imagine going to a theatre with your family, expecting a calm experience, only to see fans turning the hall into a temple. This happened during Mahavatar Narsimha, where a group of fans brought aarti plates, chanted bhajans, and even asked people to remove their shoes. What could have been a simple expression of devotion turned into a comical spectacle, leaving many viewers shocked.

Unfortunately, this is not an isolated case. In recent months, movie halls have witnessed bizarre incidents like fans bursting firecrackers inside theatres, breaking seats, and even carrying IV drips to screenings, as seen during Saiyaara. Some were seen shouting curse words and behaving aggressively, creating an unsafe environment. Many argue these acts reflect a lack of basic etiquette in shared spaces like cinemas.

Interestingly, these incidents are not limited to India. In the UK, fans recently threw confetti inside a theatre to celebrate a film, arguing it was part of their culture when confronted by staff. Such behavior fuels stereotypes about Indians lacking civic sense, especially when it happens abroad.

The real shocker is that much of this chaos may not be spontaneous. Insiders claim PR companies pay individuals to stage these antics, record them, and make them go viral. These clips often generate millions of views, giving the film free publicity. Fans, too, now believe outrageous stunts can make them social media stars or land them on meme pages.

While clapping and whistling have always been part of cinema culture, aggressive acts like bursting crackers or damaging property cross the line. They pose safety risks and ruin the movie experience for others. Expressing love for an actor or film should never come at the cost of public decorum. There must be accountability for those who disrupt theatres under the guise of celebration.