Jr NTR and Koratala Siva’s Devara is headed for release on the 27th of this month and with only two more weeks to go, the promotional campaign is in the last phase.
Coming to the point, it is confirmed that Devara has a run time of 2 hours 57 minutes after the censor. This is a lengthy runtime for a commercial potboiler.
More concerning for those involved, the film will apparently have special shows starting at 1 AM in most parts of the Telugu state.
Needless to say, holding 1 AM fan shows for a film that is three hours long is not a great idea. The audience will not be in the right frame of mind anyway to watch a film for three hours. Adding to that, Devara already has high expectations, being a mass film.
It would be a huge risk to hold those early shows which are predominantly attended by fans. There is a huge risk of negative talk being spread out even before the release, right from these shows.
Or else, the only solution is that Koratala must have delivered a spotless product that has absolutely no lag. This is the only way the early shows can be justified with this lengthy runtime.
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