Global conflicts have often impacted the entertainment industry, and the current US Iran tension is raising fresh concerns. The situation has now entered conversations around Dhurandhar 2 and Toxic, which are heading for a major March box office clash.
Yash’s Toxic and Ranveer Singh’s Dhurandhar 2 carry strong pre release hype. Social media is witnessing an intense fan war between supporters of both films. Trade circles expect a competitive face off at the ticket windows.
The makers of Toxic were reportedly planning to maximise collections across international markets. However, theatres and cinemas across parts of the Middle East and the Gulf have been shut due to the ongoing conflict. This has changed the immediate overseas scenario.
Aditya Dhar’s Dhurandhar 2 was already banned in some of these regions. Because of that, the current shutdown may not significantly impact its business there. In contrast, Toxic could face setbacks as Yash enjoys a solid fan base in these territories.
What initially appeared to be an open overseas market for Toxic may now turn uncertain. The closures could affect its global box office numbers if the situation continues. Much will depend on how quickly theatres resume operations.
As March approaches, expectations remain high for both big releases. The promotional campaigns are likely to intensify in the coming days. The real impact of the international situation on Dhurandhar 2 and Toxic will only be clear after release.
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