Distribution tough than production: Nagarjuna

Nag is donning a new hat as a distributor with Bhai, which he produced under his home banner. This is the first time he has turned a distributor, but as a producer he has funded several successful films. However, Nag believes distribution is tougher than production.

Nag says as a producer one usually run through script and fund the project, but as a distributor one also needs to know the geography of the state. Only when you know the geography, you will know how to release the film in a way that it reaps gold at box-office.

Nag wants to understand the art of distribution and then decide on the next course of action. Since the economics involved is so different from production, he doesn’t want do it aggressively.