Doordarshan pays Megastar 6.34 Crores

The year 2015 has been a very tough one in the context of agriculture with debt ridden farmers committing mass suicide. It has therefore come across as a big shock to us that the Doordarshan Kisan Channel launched by the PM paid a whopping sum of 6.34 crores to bring on Amitabh Bachchan to handle an endorsement campaign and be the brand ambassador for the channel.

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The campaign is aimed at generating awareness and enthusiasm for farming and Amitabh Bachchan was deemed prefect for the job over personalities like Salman Khan and celebrity couple Ajay Devgn and Kajol because he has a connect with the rural India.

This appointment is raising several eyebrows owing to a multitude of reasons, the foremost being the high cost and low viewership. However, this decision has come from a high power committee and the campaign will last until April 2016.