Exclusive: Mahesh Babu Makes Massive In Cola War

Superstar Mahesh Babu who was endorsing Thums Up till recently has suddenly signed Mountain Dew and an advertisement regarding the same is out now. Vijay Deverakonda has taken the place of Mahesh Babu and is endorsing Thums Up now.

Thums Up previously paid 8 Crore Rupees for a period of three years to Mahesh Babu. The agreement was up for renewal recently and Mountain Dew which wanted a Big face to represent it offered a whopping 10 Crore for Three Years for Mahesh. Mountain Dew wants a Big Superstar to endorse it and instantly went for Mahesh when he is available.

Thums Up had decided to go for relatively low-key campaign in this Pandemic. It has roped in Vijay Deverakonda paying 2.5 Crore for three years. The Rowdy star is getting popular in recent times and is also lining up his first Pan-India film later this year.

Thums Up felt it reasonably good deal for it at 2.5 Crore for Three years.