Ram Charan’s Game Changer was released in theatres yesterday, and on the same day, the movie’s HD print was leaked on piracy websites.
For the past few months, piracy has become a significant hurdle for the cinema industry.
Following the trend in the Malayalam industry, where HD prints of big movies are leaked within 5-10 days of release, the Pan-Indian movie Game Changer saw its HD print leaked on the very first day itself.
Game Changer’s OTT rights were acquired by the Amazon Prime OTT platform, and the movie will most likely start streaming on the platform next month.
However, with an HD print of Game Changer now available on piracy websites, it may significantly affect the OTT platform’s viewership counts.
On the other hand, the movie is already receiving mixed responses, which are impacting its box office collections. In areas like Tamil Nadu, collections are decreasing, and this HD print leak may further result in substantial losses at the box office.
Film unions and councils must take stringent measures to control piracy as soon as possible, or it could become a massive threat to upcoming Pan-Indian releases.
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