Geetha Arts strategy for Mallu market

It is a known fact that Allu Arjun is a huge star in Malayalam. All his films are dubbed in Kerala and the youth in particular have a special liking towards him.

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Surprisingly, Geetha Arts did not release the dubbed version of Sarrainodu in Malayam and have waited for some time. Reports suggest that Bunny himself has made some changes while shooting this film and also by keeping the post release talk in mind.

Some new scenes will be seen in the Malayalam version which will be released on the 13th of this month. Bunny will head to Kerala in a week’s time and will aggressively promote the film all over. Looks like this young hero has chalked out his career pan India very cleverly.