Good Or Bad, Anirudh, Is Doing It For Devara

NTR and Koratala Siva’s Devara is up for release on September 27th and the stakes are high on this one. The second song from the album dropped a couple of days back and it has started to top the charts.

The song initially opened to mixed reviews. There were even trolls on Anirudh that he copied a Sri Lankan song that was recently released featuring Nora Fatehi.

But as hours passed by, the song has grown on the listeners and it has caught the target audience’s attention now.

This song is the center of attraction on Twitter as well. Everything about it, right from Anirudh’s tune, Janhvi’s glamour, and Tarak’s presence have led to discussion.

This is perhaps the image shift that Anirudh brings to any product of his. Good or bad, his work is always in the middle of the discussion and this is what gains more traction to a film.

Such a song might have been like come and go stuff had some other music director done it. But with Anirudh, the situation is different and the same can be understood now in this case.

Devada which was lacking in attention for the last few weeks due to the lack of promotional work, has now stood in the middle of several discussions on social media with this new song.