
Vijay Deverakonda‘s market hasn’t been tested yet in the northern circuit. He is neither totally ignored by the Bollywood nor has any huge craze in the North if not for being known as ‘Arjun Reddy’ star, the original of blockbuster ‘Kabir Singh’.
So far, his multi-lingual movies aka ‘Dear Comrade’ and ‘NOTA” in South languages left him with a bitter experience. So, Karan Johar signing him to pay Rs. 100 crores a year seems to be a gossip cooked with no real source to it.
However, Karan Johar is one of the producers for Vijay’s upcoming with Puri Jagannadh. Karan’s involvement is the reason why the project has turned into a pan-Indian movie. It’s yet to be seen how Vijay would woo the North audiences.
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