HanuMan’s Aggressive Move in U.S.

The small film team that generated significant pre-release buzz during the Sankranti clash is aggressively making moves in both India and the U.S.

HanuMan is organizing premieres in major cities across AP and Telangana a day before the release—a bold decision considering that an average or below-average response might diminish interest in the film. The team’s confidence reflects their confidence.

In the U.S., the team is also taking bold steps. HanuMan’s Hindi version is releasing in around 250 locations, and the team has decided to activate passes for major theater chains like Cinemark, Regal, and AMC starting from day one.

This move allows anyone with these theater monthly subscription plans to watch the film for free from day one itself.

This will boost the word of mouth and sales, if the talk is positive.

While there is nothing wrong with this move, the Telugu audience in the U.S. is criticizing the team for providing passes for the dubbed Hindi version while trying to mint profits from the home Telugu audience. They want these passes activated for Telugu version as well.