Small Film With Its Own Issues!

Director Ritesh Rana is coming up with another ‘different’ film, Happy Birthday, starring Lavanya Tripathi and others. His first film Mathu Vadalara was appreciated by the multiplex audience who love out-of-the-box films.

The film is releasing on July 8th, and the makers are giving it a decent release in India and also overseas. The film is made on a shoestring budget, and the non-theatrical business of the film will generate decent revenues.

The trade experts say that the theatrical business, however, might be mixed. The film is not the kind to which masses will flock. The film has a limited appeal which will limit its reach as well. And because of the OTT boom, such movies hardly excite moviegoers to venture into the theaters.

The trade analysts also say that the urban vibe of the film might turn out to be the film’s plus and also the minus.

During the trailer launch, SS Rajamouli praised the film and said it would be a hit film. We have to wait and see if his prediction comes true on July 8th.