Heavy duty Vs Creative Promotions of superstars

While Tollywood is still struggling to reach the 100 crore mark, Bollywood big films aren’t satisfied with just 100 crore mark. Many big films like ‘Krish 3’, ‘Dhoom 3’, ‘Kick’ and ‘Bang Bang’ have raised the bar so high that now it is the 400 crore plus mark to be achieved to be in the big league. The latest to smash the box-office with its collections is Bollywood Badshah Shahrukh Khan’s ‘Happy New Year’.

The humoungous figures Shahrukh’s film is achieving of late is going to give a tough time for the next big releases in Bollywood. Ajay Devgan’s ‘Action Jackson’ and Aamir Khan’s ‘PK’ are the ones which would be immediately under scanner for the huge figures. For Shahrukh, it’s the heavy duty promotions which have paid off in his favour. His marketing strategy is completely different from other big films.

Coming to Ajay Devgan, he has always been simple and never went for aggressive promotions for his films. Even his ‘Singham 2’ achieved the blockbuster status with his simple strategies like direct interactions and interviews with the media. Though the box-office collections of other heroes like Shahrukh, Salman and Hrithik Roshan are intimidating, Ajay wants to go forward with his simple strategies.

Coming to Aamir Khan, the king of creativity and perfection; he is adept at working out creative plans with his producers and directors and come out with unique creative promotional activities. His ideas have always worked and his creativeness shows up not only in films but also in promotions. Well, besides every star has got his own strategy to reach out for the audiences, Shahrukh’s HNY is running towards the 400 crore mark, to be the second largest grosser after ‘Dhoom 3’.