Hook Step Shows Anil Ravipudi’s Smart Marketing Play

Megastar Chiranjeevi’s Sankranti release Mana Shankara Varaprasad Garu, directed by Anil Ravipudi, had its final and biggest pre release event last night, and the team dropped a pleasant surprise with the Hook Step song.

In most cases, movie teams release the best song first, and the rest of the album gradually drops in quality. Usually, the opening song ends up being the peak. But here, Anil Ravipudi clearly played a smart marketing move by saving the best for the end. The Hook Step song, composed by Bheems Ceciroleo, turns out to be a killer surprise.

For audio lovers and music fans, this song is bound to work big time. It is rap based, modern, catchy, and instantly makes you want to play it again, which is the biggest win for any song today.

What makes this even more impressive is that it comes from a senior star like Chiranjeevi. These days, songs for senior heroes often feel like mere formalities with little current appeal. This track breaks that pattern completely. It carries a strong modern vibe, connects well with today’s youth, and still works beautifully for music lovers.

Choreography by Aata Sandeep and Jyothi Raj is a much-needed refreshing change for Chiranjeevi. They absolutely knocked it out.

Many have spoken about bringing back vintage Chiranjeevi, but none went close. This song does. Anil Ravipudi gets it right with simple, classy styling, from the hairstyle to the jacket, pant, and shoes. Everything fits and aligns perfectly with contemporary expectations. There is no awkwardness at any point, and that is the biggest strength.

The Hook Step song works both visually and as a standalone audio track purely because of the quality it delivers. Anil Ravipudi has wrapped up promotions with a strong final asset Hook Step song that will keep the film buzzing right up to its release.