Movie News

Hottest Song of the Year: Another PR Gimmick?

Vicky Kaushal and Tripti Dimri are back with another track, Jaanam, from their upcoming movie Bad Newz. The first song, Tauba Tauba, became quite popular, and now it’s time for another track to take over.

The teaser of the Jaanam track was released today and the full song is coming tomorrow.

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The song is already being touted as the hottest song of the year. Articles have already started pouring in that the audience will witness fiery and intense chemistry between Vicky and Tripti, which is expected to set screens on fire.

Some journalists and influencers are hyping the song as if it will feature erotica like never seen before in Indian cinema. However, some wonder why there is such a fuss about Jaanam when many grew up watching Emraan Hashmi movies, which had much bolder and hotter content.

Tripti is called the new National Crush after her sizzling performance as Bhabhi 2 in Animal. Her ‘sex’ song in Animal had audiences returning to cinemas repeatedly.

We will have to see if Jaanam also turns out to be a repeat value song for the theatrical audience.

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Jhansi

Jhansi is a senior writer with extensive experience covering Telugu movies and the broader Indian cinema landscape. With a keen focus on U.S. updates related to Telugu people and Indians, as well as immigration & …

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